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UK – Betdigital capitalises on Omni-channel trend

Betdigital, the UK’s only independent Game Design and Platform Integration specialists, has seen a 400% increase in demand for its bespoke games.

Operators wishing to embrace an Omni-channel offering has seen Betdigital acquire a huge number of new customers that have significantly boosted revenues. Players are now able to enjoy content on a fresh platform that in turn raises awareness of suppliers and operators alike.

Throughout the year the company has signed partnerships with leading gaming specialists such as William Hill, NetEnt, Ladbrokes, Microgaming and Betfair.

“Providing our in-house designed FOBT, Online and Mobile games which have seen great success in the Omni-channel area has maintained our position as market leader,” said Heath Samples, Betdigital CEO. “In a title exclusive market we have always provided games on request for our customers, but this year has seen massive growth as they really get to grips with the opportunities in the FOBT land based market, and the benefits of having those same games on alternative platforms.”